Social Responsibility

Our Commitment to Global Social Responsibility

At Fresh Start Bakeries, our commitment to improving the world around us is an integral part of our business strategies and is linked directly to our company values.

Our strategy focuses on six key initiatives:

People Practices

In order to meet our global strategy of attracting, developing, and retaining the best people in the industry, we will provide opportunities for our employees to grow their skills and maximize their career goals. We strive for a diverse workforce that reflects the areas in which we are located, and operate with a commitment to fair treatment of all employees, complying with local employment laws and customs.

Giving Back to Our Communities

Giving back is a great way to create community connections as well as foster camaraderie and teamwork. Inside our plants we have an opportunity to offer health, welfare, and educational improvement opportunities to our employee community. Outside the plant we have the opportunity to give time, talent, and support to the local, city, state, country and global communities.

Expanded Product Offerings

Our business requires insight into current and future nutritional and product trends driven by consumer tastes, industry needs, and societal demands. We have an opportunity to utilize this insight to create enhanced product offerings and increased awareness of natural ingredient and clean label options.

Environmental Practices

We continually look for ways to implement sustainable practices in our bakery facilities. Our goal is to develop consistent measures of effectiveness for environmental programs in each area of the world where we operate. We will communicate these results to enhance best practices in each facility and celebrate successful progress.

Sourcing Practices

We want to do business with vendors and service providers who share our philosophies and values. We will work to develop sustainable sources of supply to minimize impacts on land and resources. We will strive for a diverse supplier base which reflects the communities in which we do business.

Partner Practices

As we deploy goals and tactics in the Social Responsibility (SR) arena, we have a unique opportunity to partner with customers, vendors, and outside organizations to share best practices, collaborate on SR planning, and deploy joint initiatives where practical and beneficial to our Global Social Responsibility goals and the relationships.


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