About Us

The story begins in 1909 when Geo Fielder & Co. Ltd. was incorporated in Tamworth, Australia as a manufacturing business of bakery ingredients and products. After numerous mergers, acquisitions and divestments, Geo Fielder became Goodman Fielder in 1968.

Fresh Start Bakeries entered into a joint venture partnership with two of the Goodman Fielder bakeries in Liverpool and Rosebank, Australia in 2002. The bakeries’ names changed from Goodman Fielder to Fresh Start Bakeries Australia. Six short years later, Fresh Start acquired full interest in these two bakeries, making FSBA a wholly-owned member of the Fresh Start Bakeries family. Over time, the Rosebank location was moved to Dandenong South, and two distribution depots were added, allowing complete service to our customers.

Then in October 2009, Fresh Start expanded in the Asia Pacific region when we purchased North’s Bun Company in Glenfield, New Zealand. Now known as Fresh Start Bakeries New Zealand, this bakery provides top quality products to customers in New Zealand and on neighboring islands.

Most recently, Fresh Start Bakeries has added two locations in Southeast Asia. Located in Taichung, Taiwan, and the Republic of Singapore, our Asia Pacific team is on the move in 2011.

Now part of a global family of bakeries that covers 5 continents, 11 countries and 23 bakery locations, Fresh Start Bakeries Asia Pacific invites you to join us, and Have a Fresh Start Every Day!

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Fresh Start Bakeries
A Member of the Fresh Start Bakeries Family